Norwegian’s first ship exclusively designed for the Chinese cruise market will be named Norwegian Joy, or 喜悦号.
According to Norwegian, the name Norwegian Joy will emphasize 尽享喜悦 海上乐园, a commitment to offering guests the opportunity to “Experience Paradise on the Sea.”
“After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel,” said Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio. “Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.”
The Norwegian Joy, the second ship of Norwegian’s successful Breakaway Plus Class, is scheduled to debut in China in 2017, offering sailings specifically tailored to the Chinese cruise market. The ship, which is currently under construction at Meyer Werft in Papenburg, will feature entertainment, dining, and shopping specifically designed to cater to the tastes and preferences of Norwegian’s Chinese guests.
“Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today,” said Senior Vice President and Managing Director of China, David Herrera. “With Norwegian Joy, we will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into what will soon be the world’s second largest cruise market.”
Norwegian expects to announce additional information about the Norwegian Joy, including her homeport and itineraries in the coming months.