Norwegian Cruise Line announced today that it has partnered with The Recording Academy to feature the first GRAMMY Experience at sea onboard its newest ship, Norwegian Getaway, set to launch in February 2014. As part of the partnership, Norwegian Cruise Line has been named “Official Cruise Line Partner of the GRAMMY Awards.” In addition, the companies will partner on the first GRAMMY-themed cruise that is scheduled to set sail in the fall of 2014.
The GRAMMY Experience will be located on Deck 8 on Norwegian Getaway and will feature artifacts chosen and curated by the GRAMMY Museum at L.A. LIVE in downtown Los Angeles. In the evenings, the venue will feature live performances by past GRAMMY winners and nominees, among others.
“Partnering with The Recording Academy and its prestigious GRAMMY Awards to bring the first GRAMMY-branded experience at sea on board Norwegian Getaway is a huge coup for us as we continue to innovate with entertainment,” said Kevin Sheehan, Norwegian Cruise Line’s Chief Executive Officer. “This GRAMMY venue with nightly performance by top-notch musicians elevates the offerings on Norwegian Getaway to a whole new level.”
“The Recording Academy is always looking for unique ways to elevate the GRAMMY brand and extend the GRAMMY experience throughout the year,” said Neil Portnow, President/CEO of The Recording Academy. “This new partnership with Norwegian Cruise Line allows us to continue expanding our brand’s reach globally and bring new forms of GRAMMY-themed entertainment to music fans everywhere. We couldn’t be more pleased with this new alliance between one of the leading cruise lines and one of the most credible and recognized brands in music.”
More details regarding the GRAMMY Experience venue, performances and the GRAMMY theme cruise will be revealed in the coming months.
Header photo: Mike Faust, Side photo: The Recording Academy, Article courtesy of Norwegian Cruise Line.