MSC Cruises Shows It’s “Not Just Any Cruise” With New Campaign

MSC Cruises, known for their elegant and premium Mediterranean style cruise experience, has unveiled a new brand campaign as it continues to grow its fleet and refine the onboard experience.

The new brand campaign, which launched earlier this week, focuses on sharing why MSC Cruises is “Not Just Any Cruise.” Building on its respected reputation as a Mediterranean style cruise experience, the new MSC Cruises is bringing focus to the aspects that define the MSC experience: “modern ships, comfortable accommodations, always fresh and authentic food, award-winning entertainment, plenty of relaxation, impeccable service, expertise and elegant design.”

The new campaign will appear across MSC’s online media outlets in addition to commercials (see above) throughout Europe and the United States of America.

“We are a highly ambitious company that will double in size over the next six years. It’s important that we evolve our positioning along with this growth to ensure the experience delivered meets and exceeds the needs and desires of cruisers from across the world,” commented MSC Cruises Chief Executive Officer Gianni Onorato. “The new positioning, which is a further evolution of our core values, clearly and firmly communicates our passion for offering each of our guests unique on-board experiences by giving close personal attention to every detail. It speaks of our values and our commitment to giving them unforgettable cruises.”

MSC Cruises currently has seven ships on order, with the first, MSC Meraviglia, slated for delivery May 2017. MSC Seaside, featuring a revolutionary and South Beach “chic” design, will follow MSC Meraviglia, debuting in Miami May 2018. In addition to an impressive lineup of ship orders, MSC Cruises will soon break ground on the largest private island destination within the cruise industry, adding an exclusive port of call for MSC’s ships sailing to the Caribbean. The new island is expected to open to MSC’s guests December 2017.



Mike Faust

Mike Faust is an avid world traveler, often found traversing city streets in Asia and Europe rather than his home city of Boca Raton. Mike has touched down in 39 countries, set sail on 35 cruises, and flown over 400,000 lifetime miles.