Today, Celebrity Cruises launched a new, multi-million dollar marketing campaign, sharing guest experiences and how they “Remember Everything” from their Celebrity cruise.
Beginning today, the new marketing campaign will appear throughout trade, paper, and digital media. In addition, three 30 second commercials will debut on national television in both the United States and Canada.
When creating the new campaign, Celebrity’s in-house creative leadership team focused on sharing guests’ cruise experiences and bringing them together, showing how they don’t remember a single experience from their Celebrity cruise, but how they “Remember Everything.” In addition, the new campaign also features a new, signature “Celebrity Sound,” which can be heard at the end of each commercial.
“The new campaign is centered around our guests enjoying the totality of their Celebrity experience, not just a single moment – we want them to ‘Remember Everything,” said Lisa Kauffman, VP Marketing, Celebrity Cruises. “Our guests are our most powerful storytellers, and we wanted to weave their stories into a narrative that sums up our modern luxury vacation experience. It could be an incredible dining experience in Qsine, the warmth of their stateroom attendant making their room a private sanctuary, a fabulous day in Tuscany, or simply connecting with their families by the pool. It’s all these types of moments added together that make Celebrity special and it is the reason why our guests continue to choose us.”