Celebrity Cruise’s has announced that two new tiers will be added to their loyalty program, Captain’s Club, beginning today. The two new tiers will provide members with greatly expanded benefits and recognition onboard Celebrity ships.
“At a time when many loyalty programs are cutting back on benefits or making it more difficult to redeem rewards, we’re thrilled to do just the opposite,” said Celebrity’s Director of Loyalty Lee Moreau. “Guest loyalty is the cornerstone to any successful business, and that’s why, at Celebrity Cruises, we make our guests the center of our attention. We hope this reinvigorated program will even more vividly show our guests how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”
The loyalty program will retain the current four tiers Preview, Classic, Select, and Elite, while adding two additional levels beyond Elite, Elite Plus and Zenith. Guests who achieve Elite Plus status will receive the benefits of the lower tiers in addition to additional beverage and speciality dining discounts, 200 complimentary minutes of internet access, complimentary cappuccino, lattes, and more. Guests who earn Zenith status will receive all benefits of the lower levels, access to Michael’s Cub Lounge, a complimentary premium alcoholic beverage package, complimentary laundry, and 1,600 complimentary minutes of internet.
In addition to adding new tiers to the loyalty program, Celebrity is also hanging the way guests can achieve loyalty points. The new program will now recognize the stateroom category and number of days spent onboard when determining the amounts of loyalty points earned each sailing.
For guests currently enrolled in the loyalty program, Celebrity has assured that no guests will lose their benefits and will be able to keep their current benefits going forward.