Carnival Corporation Launches New Brand: fathom™

Carnival Corporation has launched a new brand called fathom™, defining a new travel category it is calling “social impact travel”. It will offer consumers “authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs”.

Carnival says that what sets fathom apart is “the long-term, systematic partnership approach with its partner countries paired with the unique business model that allows for sustained impact and lasting development. fathom’s scale and global vision reach beyond what the world has ever seen”.

The new brand selected the Puerto Plata region of the Dominican Republic as its first impact destination.

fathom will operate as a standalone brand, the 10th global brand in the Carnival Corporation family.

Beginning in April 2016, fathom will embark on seven-day voyages from PortMiami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises for the start-up of the new operation.

(Photo courtesy of Carnival Corporation)

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Susan McKee

Susan McKee is an independent scholar and freelance journalist specializing in history, culture and travel.