Earlier today, Carnival Corporation announced a major organizational change, creating new positions within the company and promoting key executives.
The most notable change in this restructuring is the creation of Holland America Group, a holding company for Holland America Line, Princess Cruises, and Seabourn. The new Holland America Group will be led by Holland America’s current CEO, Stein Kruse. As the CEO of Holland America Group, Kruse will oversea the operations of Holland America Line, Princess Cruises, and Holland America Princess Alaska land operations. In his expanded role, effective December 1, Kruse also will replace Micky Arison as chairman of the board of MANCO, the UK-based entity which oversees operations of Carnival Australia including P&O Cruises, the number one cruise line in the Australian market. Kruse will report to Carnival Corporation’s Chairman, Donald Arnold.
Jan Swartz of Princess Cruises has been promoted to president of Princess Cruises, where she will report to Stein Kruse, CEO of Holland America Group. In her new role, Swartz will oversee the Princess’ worldwide operations.
Alan Buckelew, currently the president and CEO of Princess Cruises, is being appointed to the newly created role of chief operations officer of Carnival Corporation & plc. Buckelew will have oversight of all maritime and port operations around the world and our group collaborative functions, including information technology; group strategy and global operations; ship retrofits; newbuilds; research and development; risk advisory; and quality assurance. Additionally, Buckelew will have oversight of Carnival Asia, with responsibility for coordinating all our brand and related activities in that part of the world. Buckelew will report to Donald Arnold.
Howard Frank will be stepping down from his current roles as vice chairman and chief operating officer to take on the role of special advisor to the CEO and to the chairman, while continuing to represent the industry in his leadership role as chairman of CLIA.
All of the newly announced positions and promotions will take effect on December 1, 2013.